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The Happy Hair Story

The Happy Hair Co. is a UK based super brand that provide affordable luxury protective haircare for curly, afro and frizz-prone hair all over the world.

Run by Sacha Atherton, her 9 year old daughter Jaya and their small team, they also use their platform to do important work against racism and hair discrimination and have done since the brand’s inception in 2018.

The brand quickly gained a global customer base, largely attracted to their innovative anti-frizz quick dry towel and their luxury reversible satin bonnets.

As trusted curl specialists, demand quickly resulted in The Happy Hair Co. expanding their services to include salon treatments and education, across the UK. 

This led to Sacha being approached by celebrity, Rochelle Humes and a subsequent collaboration which also included Sacha’s then 7 year old daughter, Jaya. 

The business and brand continues to expand rapidly with features in magazines such as OK Magazine, celebrity customers and international stockists and partners including Denman Brush, Ecoslay and Soultanicals.